“We’re environmentalists and technologists united in the waste management space to revolutionize waste removal for the next generation.”
EcoHD
EcoHD is a hazardous waste removal company that specializes in environmentally friendly, affordable waste removal solutions. Many solutions exist for standard waste removal, but hazardous waste removal is another story. This is where EcoHD serves its community — as a reliable, low-cost, modern hazardous disposer. This year alone, the U.S. generated between 20 and 29 million tons of hazardous waste and households currently are the largest source of unregulated hazardous waste such as oils, paints, batteries, solvents, cleaning agents, and pesticides. EcoHD’s goal is to revolutionize the hazardous removal space in order to create a cleaner, safer world.
Colors
These are the primary colors of the website. They’re designed to make the product feel modern, colorful, and bold. Blue is typically associated with nature and orange is associated with hazards. The chosen combination of colors serves to unify and balance the associations while making them approachable and modern.
Typography
All the line heights are 1.3 and fonts were color contrast checked to make sure all type would be readable regardless of eye acuteness. Archivo and Roboto were chosen to give a modern feel while still being standardized for most browsers.
Graphics
For the illustrations, I used Illustration by Ivan Haidutski from Icons8. I customized the color to match the rest of the aforementioned color scheme. For some illustrations I created my own assets to match these and enhance the overall cohesiveness of the brand identity.
Iconography
The website revolves around waste and waste isn’t appealing to look at. Instead of putting images of garbage I used icons to convey the meaning without turning the user off to the concept of waste, especially the hazardous kind.
